New Marketing Eyes

One of the greatest challenges many businesses face is creating a viable marketing plan that crafts an integrated marketing and PR plan to include these building blocks:

• A compelling 30 second elevator speech
• A creative strategy on how to best pitch to your clients
• A unique selling proposition position statement from which to build, grow and innovate
• A plan to educate and your target audience
• A profile of your target market
• Competitive research on how best to reach that market
• Internal strengths/staff development
• Access to strategic alliances, networking and genuine relationship building with a plan
• A roadmap that includes when to take the right steps
• Customer service assistance and training
• Policy and procedure direction
• Website, SEO, collateral, graphic design, PR and social marketing design, implementation and management

Startups, small business, non-profits all understand their own business models and go into business doing what they do best. In the same way that I love and know marketing but am not a CPA, business owners generally do NOT have the expertise to marketing themselves – educating, empowering and enabling clients to buy from THEM when the need or want arises.

As your Marketing Opportunity Specialist, I help you adopt a set of “new marketing eyes” to uncover fresh approaches, connections, beliefs and practices to make the most of your skill sets and potential.

Utilizing techniques from marketing, communications, public relations, networking, coaching and training, I work collaboratively with you to connect with your niche market to increase sales. Some areas of activity are:

• Strategic marketing, planning, & execution
• Signature events planning & management
• Proofreading/editing, quality control for all collateral
• Message development, communication plan
• Community resources liaison and representation
• Professional networking liaison & community representation
• Social Media implementation

MARKETDONE SERVICES

Strategic networking and contact development
Signature Event planning, promotion
Copywriting, website and brochure content

Advertising Services Mgt: Scripting Editing, Pricing, Directing

Graphic design management: logo, business cards, collateral

Single point of contact for distinctive website creation & SEO

Press releases, article development, earned media

Social Media Management – Creation, Population, Implementation

Integrated Marketing Plan custom crafted for you

What’s on Your List?

Each client requires a unique strategy for their individual goals, capabilities, motivations, skill sets and tools at hand. Who are you? “Who” is your company? What do you do better than anyone else? How do you communicate that? Who is your customer, specifically? What motivates your clients? How do you stand out? How is what you offer special? Can you remember why you got into your business in the first place?

It’s about figuring out how people think, and what motivates them, and providing value. Just as the whole is always greater than the sum of its parts, we make a stronger and more creative, thorough and dynamic team by tweaking all the moving parts!

Topics I speak on:

Who Are You and Why Should I Care? Your 30 Second Elevator Intro
The Power of Followup
Networking and Genuine Relationship Building
Extroverts vs. Introverts, Right Brained-Left Brained  -  Playing to Your Strengths
Social Media for Entrepreneurs, Small Business and Non-Profits
Low Cost Marketing Strategies for Entrepreneur, Small Business and Non-Profits
Bit Literacy – Reconciling your Email, Electronic and Hard Copy Files
Developing your narrative voice – Blogging, Twitter, Facebook, etc.
The CEO of You – You as Your Product
Headline Composition, Press Release Composition
Customer Service/Handling Complaints
360 degree Opportunity Discovery/Overcoming blocks to creative thinking
Determining your Unique Selling Proposition – for Businesses and Individuals
Business Development Approaches for New Entrepreneurs
Success Skills for Young People
Mentor Relationships