SEO is an ever-evolving technique in online marketing. As SEO has grown in popularity the last few years, its application has undergone refinement without losing its significance. The search engines have cracked down on abusive SEO practices such as keyword stuffing and undisciplined link building strategies. The focus now is on relevance and creating the ultimate experience for site visitors.
Overall, despite the adjustments and modifications in SEO principles, its purpose remains intact. And that is to drive your website up the search rankings. With so many online tools available at the marketer’s disposal, it can be daunting to look for new avenues to improve SEO. Here are a few tips you can consider:
- Focus on customer convenience
A great deal has been made by Google on the importance of User Experience or UX. An important component of UX is Customer Convenience. You must make it easy for your visitor to navigate within your website. The web pages must be well organized and it shouldn’t give the visitor the feeling of being trapped inside a maze. You can never go wrong with simple design. Remove clutter and make it easy for the visitor to find the most relevant information.
- Take the time to be descriptive
When an Internet user conducts a search query, they will see information below the title of your link. This is the point of first contact between you and the market. Once he views your link, the description will influence his decision whether to click or not. You should capitalize on this by crafting a descriptive link. A good strategy would be to include long-tail keywords in your description.
- Your content must be relevant
When creating content, you must answer the question, “What issues interest my audience?” People use the Internet as a resource tool. Often they will use long-tail keywords to define the search. If your link emerges and they decide to explore further, your content must answer this question from the get-go. Otherwise the visitor may decide not to proceed beyond your home page.
- Your content must be engaging
In addition to being relevant, it must be engaging. The biggest mistake of entrepreneurs is letting pride get in the way of good business sense. Instead of writing content for their market, they write content for themselves. The end result is content that is too technical to understand. Engaging means being able to draw in your reader and encourage him to share his ideas and opinions. This is how you build relationships.
- Get listed
In order to increase the possibility of your target audience finding you, take the time to be listed in the search directories. Go for the Big Three first: Google, Yahoo! and Bing. Later on, look for the smaller directories like government and business listings within your geographic location. By listing this way, you are covering all bases to maximizing exposure.
- Go “Old School”
SEO is all about being found. So why not integrate old school networking practices? This means utilizing traditional networking activities such as attending forums, business events, trade shows, seminars and conventions. If you are given the opportunity to present your business, take it even it entails some cost. The exposure you get will be worth it. Distribute marketing kits which have elements and content that will make the recipient want to visit your webpage and social media accounts.
- Maximize the power of testimonials
Testimonials are powerful tools that drive your credibility up and through the roof. Nothing speaks louder than a client who risks his own reputation by enhancing your own. You should allow visitors, former and current clients to post their reviews on your website or social media pages. It doesn’t matter what the reviews say. What matters is how you engage with them. Any review is a good review and is an opportunity to build relationships.
- Capitalize on social media
Another powerful tool which most online marketers fail to capitalize is social media. The common mistake is to treat social media as a distinct tool from SEO. But the rules on social media are aligned with the principles of SEO. These include smart use of keywords, creating relevant and engaging content, optimizing length of post and frequency. People love to engage in social media and you can use it to generate more reviews for your website. Remember that each social network caters to a different community with a distinct culture and online behavioral patterns. How you structure and craft your posts, including the frequency should be mindful of these differences. Social media also helps build bridges to your website through links and sharing features.
- Make sure your website is mobile responsive
There have been some online marketers who say mobile responsiveness is not important because it slows down loading time. While there is some truth to this, these critics forget three very important factors. One, smart phone usage is expected to increase up to 2017 in the near term. Second, download speed can be improved through revisions in design. And third, Google demands it. Heading into the New Year and with your sights to the future, you must always make sure your website is accessible. Accessibility is not limited to gadgets but also browsers.
- Use Google Webmaster Tools
If you want to know how search engines are interacting with your site, you better make sure it is registered with Google Webmaster Tools. With this program, you will have detailed information on your website’s health, functionality and overall condition. You will know if Google is indeed crawling on your site and the number of pages that have been indexed.
Searching for new opportunities may be closer to home than you think. As you have seen, all it takes is creativity and the imagination to maximize the resources that are already at your disposal. SEO will continually evolve as markets evolve. The key to finding opportunities is keeping your mind open and remaining flexible in implementation.